Wendy’s Journal.

A collection of behind-the-scenes insights, personal reflections, and lessons drawn from my career and experiences along the way. [Consider this your peek into my headspace.]

AGENT LIFE Wendy Russell AGENT LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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AGENT LIFE Wendy Russell AGENT LIFE Wendy Russell

What REALLY Defines Success in Real Estate?

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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AGENT LIFE, MINDSET Wendy Russell AGENT LIFE, MINDSET Wendy Russell

Why The Top Performers Focus On Mindset

Why is it that some of us reach those career milestones somewhat effortlessly whilst others struggle for years trying to make a go of it. The answer - Mindset. This post shares the particular challenge I had when I transitioned from Seller’s Agent to Buyer’s Agent and what I needed to do in order to make it a long-term success.

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Is Your Social Media One Big Brag?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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Ignore the Competition and Do This Instead.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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AGENT LIFE Wendy Russell AGENT LIFE Wendy Russell

Find THIS, and Your Career Will Take Off.

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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AGENT LIFE, MINDSET Wendy Russell AGENT LIFE, MINDSET Wendy Russell

The Rise And Fall Of The Boys’ Club

As a 5 ft woman of asian descent, I accepted I was always going to have a target placed on my head for mistreatment, bullying and condescending behaviour in the workplace, and so it came as no surprise when men in the industry “tried it on” as I like to put it. Here’s how I managed it.

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BUSINESS, AGENT LIFE About The Author | WENDY RUSSELL BUSINESS, AGENT LIFE About The Author | WENDY RUSSELL

Why I Snubbed The Franchises And Became An Independent Agent

The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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AGENT LIFE About The Author | WENDY RUSSELL AGENT LIFE About The Author | WENDY RUSSELL

Why The Real Estate Industry Is Obsessed With GCI and Why You Shouldn’t Be

For as long as business has been around, we have been benchmarking our view of success in direct correlation with how much we earn. The more we make, the more successful we are considered. Yes, there is truth in this, but as independent women we must create our own personal reference points for what success means to us. Because success can be anything you want it to be.

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