Wendy’s Journal.
A collection of behind-the-scenes insights, personal reflections, and lessons drawn from my career and experiences along the way. [Consider this your peek into my headspace.]
Steal My $50 A Month Marketing Strategy
Here’s where I’m focussing my marketing effort this year and saving thousands in the process.
What I Learned About Business in 2025
Another year and a fresh perspective on what works and what doesn’t.
Why Aligning With Luxury Means You Can Charge More
Turning my 1:1 service offering into a luxury experience led to higher ticket clients who pay a premium to partner with me. This is how I did it.
What I Would Do Differently If I Started My Buyer’s Agency Business Again
If we rewound the clock to 2014, here are the things I would do differently in my business.
These Are The Multiple Income Streams That Boost My Bottom Line
Creating Multiple Income Streams in my real estate business levelled out the feast/famine cycle that comes with commission only work. These are my top 3 forms of income outside of 1:1 private clients.
How To Increase Your Income By Saying NO To Clients
Saying No to clients who don’t fit your standards and strict criteria is the ultimate move of sovereignty.
Should You Grow A Team Or Stay Solo?
I’ve grown a team AND been a solo real estate agent. This posts explores the pros and cons of each.
Asking (and getting) Share-Worthy Testimonials
Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.
The Real Reason You’re Not Getting Leads
Leads are your lifeblood when you work in real estate. This post shares how I get my leads and the reasons you might not be getting as many as you should.
The Best Referral Partners For Real Estate Agents
These are my top referral partners for my real estate business.
How To Build A Network Abroad
Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.
How My Business Structure Is Setup
I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.
Breakdown Of My First Month In Business As An Independent Buyer’s Agent
In this post I share a breakdown of what I did in Month One of my buyer's agency business.
How To Transition From Selling Agent To Buyer’s Agent
This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".
How I Prepare For A Media Interview
Media features position you as the industry expert so if you ever have the opportunity to be featured, you say Yes. Here's how I prepare so I get the most traction out of the interview.