The Journal.
A collection of ideas, insights and hard-earned lessons drawn from my career, business experiences and life along the way.
Your 3 Greatest Superpowers As A Woman In Real Estate
This is the unfair advantage you didn’t know existed. The silent skillset that has leveraged my career as female agent in a male dominated industry.
Why That Coffee Catchup Just Cost You Your Next Client.
When I made a decision to become ruthless with how I spent my time, things started to shift in my career (in a good way). This is how I raised my value.
Losing A Deal Is Painful. Here’s How I Move Past It Quickly.
It’s an agent’s worse nightmare. That deal you’ve been working on for weeks just went south and now you’re in a rant about why you need to quit the industry. This post explains how I’ve learned to keep my emotions in check so I can pivot quicker and get on with agent life.
Settlement Gifts My Clients Have Raved About
As a boutique agent with a premium service offering, I’m always mindful I’m gifting my clients something special. This post reveals my top 10 settlement gift ideas that have always delighted clients and left a memorable impression.
How To Build A Network Abroad
Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.
My First Month in Business: How I Launched My Independent Buyer’s Agency
Leaving the security of an established agency to back yourself is equal parts exciting and terrifying. I share what my first month as an independent buyer's agent really looked like, the decisions I made, the lessons I learned and what it takes to get a business off the ground.
From Selling Agent to Buyer’s Agent: How to Make the Transition
Thinking of moving from selling agent to buyer’s agent? I share how I made the transition, the skills that gave me a head start, and what it takes to build a successful career in buyer advocacy.
How I Prepare For A Media Interview
Media features position you as the industry expert so if you ever have the opportunity to be featured, you say Yes. Here's how I prepare so I get the most traction out of the interview.
How To Win Clients When You’re The Underdog
Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.
Why Every Agent Needs To Build Their Personal Brand
When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. These are the guidelines I follow when it comes to ensuring my Brand is my biggest asset.
What REALLY Defines Success in Real Estate?
For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.
Why The Top Performers Focus On Mindset
Why is it that some of us reach those career milestones somewhat effortlessly whilst others struggle for years trying to make a go of it. The answer - Mindset. This post shares the particular challenge I had when I transitioned from Seller’s Agent to Buyer’s Agent and what I needed to do in order to make it a long-term success.
Ignore the Competition and Do This Instead.
They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.
The Greatest Real Estate Career Myth Exposed (and it’s not what you think)
Are you afraid of losing momentum if you take time off? We all know prioritising our health is essential but for me, the thought of putting my career in second place was a non-option - until I was forced to. This is a story about the impact of taking a whole two months off real estate.
The Success Trap: When the Life You Built Isn't the Life You Want
By 25, I'd built the real estate business I'd always dreamed of owning. There was just one problem: I was miserable. Here's what it took to find clarity, let go of the life I thought I wanted and build a career that finally felt right.