The Journal.
A collection of ideas, insights and hard-earned lessons drawn from my career, business experiences and life along the way.
The $50 Marketing Strategy That Keeps My Business Visible
You don't need a big marketing budget to stay visible. Here's the simple $50-a-month strategy I use to keep my business front of mind, build brand recognition and stay connected with the right audience.
Forget the Latest Marketing Hack. This Is What Actually Generates Leads.
The things that create lasting success aren't always the newest strategies or cleverest marketing tactics. Sometimes, it's the fundamentals we overlook that make all the difference.
You Don't Need More Content. You Need to Use What You've Already Got.
Keeping your social media content consistent and relevant between transactions can be tricky. This is what to post when you don’t know what to post.
The Luxury Effect: How to Position Your Business to Attract Higher-Paying Clients
Why do people willingly pay thousands for a handbag they could buy elsewhere for a fraction of the price? The answer has a lot to do with how they feel. And there's a valuable lesson here for anyone wanting to attract premium clients and charge higher fees.
What I Would Do Differently If I Started My Buyer’s Agency Business Again
If we rewound the clock to 2014, here are the things I would do differently in my business.
These Are The Multiple Income Streams That Boost My Bottom Line
Creating Multiple Income Streams in my real estate business levelled out the feast/famine cycle that comes with commission only work. These are my top 3 forms of income outside of 1:1 private clients.
How To Increase Your Income By Saying NO To Clients
Saying No to clients who don’t fit your standards and strict criteria is the ultimate move of sovereignty.
Should You Grow A Team Or Stay Solo?
I’ve grown a team AND been a solo real estate agent. This posts explores the pros and cons of each.
Asking (and getting) Share-Worthy Testimonials
Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.
The Real Reason You’re Not Getting Leads
Leads are your lifeblood when you work in real estate. This post shares how I get my leads and the reasons you might not be getting as many as you should.
The Best Referral Partners For Real Estate Agents
These are my top referral partners for my real estate business.
How To Build A Network Abroad
Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.
My First Month in Business: How I Launched My Independent Buyer’s Agency
Leaving the security of an established agency to back yourself is equal parts exciting and terrifying. I share what my first month as an independent buyer's agent really looked like, the decisions I made, the lessons I learned and what it takes to get a business off the ground.
An Insight Into My Overseas Client Base
How I go about managing international relationships and ways you can break into a market abroad.
From Rock Bottom to Business Owner: How I Started My Buyer’s Agency
After a difficult separation, financial uncertainty and a career crossroads, I found myself starting over and building my own buyer’s agency. This is the story of how it happened, the decisions that changed my direction and why backing yourself can sometimes be the best career move you ever make.