If you work in real estate, referral partners are an important part of your network.
Why?
Because referred business is often the best business (and the easiest to come by) - because the work has already been done to establish and nurture the relationship. Now, you just need to seal the deal.
Over the years, I’ve come to see a pattern when it comes to who the best referral partners for real estate agents are.
Below is a list of where my best referrals have, and continue to come from.
I have to say that Financial Planners and Mortgage Brokers have been my all-time top referrers, but interestingly, it’s your current and past clients that will also be your biggest and best referrers over time (if you treat them right)!
Funnily, when it comes to real estate, I’ve found that friends and family are the lowest on the list of top referrers. And this isn’t just from my own experience. Other agents I’ve spoken to over the years have reported the same trend.
Could it be tall poppy syndrome, or something else?
How should you approach a potential referral partner?
Referred business is the best kind.
Why?
Because the trust has already been established. At the very least, you’re halfway there.
Approach your referral networks with the aim of aligning with a mix of:
businesses,
influential individuals (I have a good friend who is an amazing networker and connector), and;
clients (past and present).
My Masterclass for Women in Real Estate deep dives into how we can go about establishing strategic referral networks in real estate that drive a consistent stream of leads to our business. Learn more about my course here.
MEET THE WRITER
Hi. I’m Wendy.
I’m a storytelling writer, champagne lover and Luxury Buyer’s Agent based in Brisbane Australia. I share my journey as an independent real estate professional and self-made career woman.
Wendy Russell is a Luxury Buyer’s Agent, social introvert and self-made career woman on a mission to help you build your empire. It starts here.
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