The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).
Wendy Russell is an Australian buyer's advocate, property investment strategist and educator with more than 27 years of experience in real estate. Known for her practical advice and independent approach, Wendy has helped hundreds of home buyers and property investors make confident, evidence-based decisions through changing markets. Her work focuses on helping buyers identify high-quality properties, avoid costly mistakes and make better decisions when the stakes are high.
After rebuilding her own investment portfolio from scratch following a major life setback, Wendy brings both professional expertise and lived experience to every article, book, and publication she writes, and believes successful property investing isn't about chasing trends: it's about understanding quality, thinking strategically and applying good judgement when it matters most.
"The biggest risk isn't overpaying. It's buying the wrong asset."
